Advocacy Toolkits
ACTION partners have years of cutting-edge advocacy and communications experience. The toolkits below present some of our best tools and tactics.
Check out our XDR-TB toolkit for ideas about how to engage your community and leaders to help fight extensively drug-resistant TB.
Advocacy 101 Toolkits
ACTION partner RESULTS Educational Fund (REF) is one of the most well-known grassroots advocacy organizations in the world. The RESULTS approach to advocacy is battle-tested and has achieved numerous gains over the past three decades on tuberculosis, child survival, microcredit and education for all.
For individuals new to advocacy or long-time activists looking to brush up their skills, the following toolkits adapted from REF’s Activists’ Milestones can help guide your efforts.
How to Speak Powerfully
How to Write a Letter to Your Elected Official
How to Write a Letter to the Editor
How to Get to Know the Staffer Who Works on Your Issue
How to Meet Face-to-Face with Your Elected Official
How to Generate an Editorial in Your Local Paper
How to Speak at a Local Community Group
How to Build a Grassroots Community Network
How to Organize a Community Forum
How to Organize a Community Dialogue Session
How to Ask a Question at a Community Meeting or Candidate Forum
Source: RESULTS/RESULTS Educational Fund's Activist Milestones
Media Toolkits
Looking to build your media skills and capacity? Check out the following tips.
Introduction: Generating 10 Fold Increases in Donor Support
10 Ways of Engaging the Media
10 Insights in Working with the Media
10 Days When TB Should Be Especially Newsworthy
10 Tips for Preparing an Effective News Release
10 Ideas for TB Photo Opportunities
10 Tips for Successful News Conferences
10 Television Interview Tips
10 Additional Tips for Pros
Source: Generating Politically Influential Media Coverage On the Global TB Epidemic by Kraig Klaudt
Advanced Advocacy Toolkits
For those individuals and organizations looking to take their advocacy to the next level, the following from the ACTION project’s Best Practices for Advocacy Guide are for you.
Introduction for the Advanced Advocate
Building Networks in New Countries
Advocacy Planning Techniques
International Leverage on Domestic Decisions
Decision Maker Visits to Endemic Countries
Cultivating Champions
Positive Donor Publicity
G8 Sherpa Outreach
Fair Share Info Gathering Process
TB Control Report Cards
Monitoring Media Trends
Media Action Plans
Journalist Conference Calls
Source: The ACTION Project's Best Practices for Advocacy Guide
